As of October 2009, Rollo’s digital sales have entered six-figure territory, thanks to iTunes downloads, as well as internet streaming through sites like Napster and Lala. The six “figures” can be broken down as follows:
1. “Secret Lover” streamed though Lala: payment = $0.005
2. “She Wasn’t One” streamed though Napster: payment = $0.023
3. “Secret Lover” streamed twice though Napster: payment = $0.045
4. “Last Night” streamed though Napster: payment = $0.010
5. “Love Without Pain” downloaded through iTunes-Canada: payment = $0.58
6. “Your Love” streamed though Lala: payment = $0.005
The total of these six figures is $0.669, which, according to accountants for the band, rounds up to $0.67.
“Digital sales have been a real bonanza for the band,” says keyboardist Jon Ochshorn. “While still not as significant as sales of Rollo CDs, they are becoming an increasingly important component of the band’s financial portfolio.”